Remember when EA didn't really do Mature games? It really wasn't that long ago. They published System Shock, which was M-rated in 1999, but other than that, they had a strict no M-rated games policy for quite some time. They changed their mind though, and now the production and development company has decided that there is a lot of money to be made with blood.
The new Alice: Madness Returns teaser doesn't do much other than cement EA's complete indifference to violence. in the teaser we see a young lady, Alice presumably, get thrashed around by some fiery tentacles.
Much like the original teaser, it doesn't reveal much about the game. Though, at the end of both teasers, we do hear two very different voices ask the same question. It asks, "What have you done?" So, we can assume Alice did something.
Alice: Madness Returns is coming to the PC, PS3 and Xbox 360 at some point in the future. Very little has been shared.