Need for Speed: Rivals Racer Personalization Feature revealed

Written by Brandon Hofer on September 16, 2013

Need for Speed Rivals News: Car customization is back in Need for Speed as you try to evade the law as a racer or crack down on illegal street racing as a cop.

Need for Speed: Rivals is bringing car customization back to the franchise according to EA. As a racer, players can make their car standout on the open roads, selecting from different colors, rims, decals, liveries and customized license plates. Racers can also modify the performance of their car and select from different evasive tech to escape the cops. As a cop, there’s nothing like sporting the signature black and white, but players will unlock different levels of a cop car - Patrol, Enforcer, Undercover - and equip it with pursuit tech to bust the racers.

In Need for Speed Rivals, gamers play as either a cop or racer, where each side of the law has its own set of high stakes challenges, rewards and consequences. As a racer, the goal is to become infamous for taking risks behind the wheel and capturing your most intense escapes on video for the world to see. The more cops players evade, the more Speed Points they collect, enabling them to unlock new cars and items. Keep raising the stakes race after race to become an ever-more valuable target to the cops – but risk losing it all if busted. As a cop, players work together as part of a team in pursuit of racers, earning prominence and rising in the ranks of the Police Force with every bust. Achieving higher ranks unlocks new police only cars and more powerful pursuit tech.

At the heart of Need for Speed Rivals is AllDrive, an innovative new online feature that allows gamers to seamlessly transition from playing alone, to playing with friends, eliminating the line between single player and multiplayer. Players will have to keep one eye on their rearview mirror as friends will be able to enter and exit races on-the-fly, creating a world where no two events will ever be the same.

“The Need for Speed franchise has been an industry leader bringing social competition to the forefront in games,” said Marcus Nilsson, Executive Producer, Ghost Games. “For the first time, players will have the freedom to seamlessly go from single player to co-op to multiplayer. In Need for Speed Rivals we are creating one game experience with one progression, where the freedom to play with friends is more fluid and accessible than ever before.”

Take a look at a new trailer that was just released and tell us what you think. Need for Speed Rivals will be available in late November for Xbox 360, Xbox One, PS3, PS4 and PC. Which version will you be picking up?