Club Nintendo Being Discontinued Soon By Nintendo

Written by Brandon Hofer on January 20, 2015

News: Nintendo has just announced that they are discontinuing Club Nintendo and will replace it with a new loyalty program.

Nintendo has just revealed that they will be discontinuing Club Nintendo. While this is certainly unwelcome news for Nintendo fans there is a silver lining. Apparently Nintendo is looking to create a new loyalty program that will replace Club Nintendo. Club Nintendo rewarded members with a variety of items, such as downloadable games, Nintendo posters or character figures in exchange for Coins that members earned by registering products or completing surveys. Club Nintendo members in the United States and Canada can earn additional Coins through the end of March, and can redeem those Coins through the end of June. Nintendo of America will be announcing a new customer loyalty program at a later date.

"We thank all Club Nintendo members for their dedication to Nintendo games and their ongoing love for our systems and characters," said Scott Moffitt, Nintendo of America's executive vice president of Sales & Marketing. "We want to make this time of transition as easy as possible for our loyal Club Nintendo members, so we are going to add dozens of new rewards and downloadable games to help members clear out their Coin balances."

Nintendo will add a number of physical reward options for members in February. Members will also be able to choose from a lineup of many downloadable games. As a gift to Club Nintendo members, the Flipnote Studio 3D software will be available to download for free in February. This software will allow users to create unique three-dimensional animations and to exchange their creations via local wireless with others who also own Flipnote Studio 3D. Users who uploaded creations to Flipnote Hatena will be able to download their personal animations from the Nintendo DSi Library menu in Flipnote Studio 3D software. Flipnote Studio 3D will be available to Club Nintendo members until June 30. The ability to create a new Club Nintendo account will end on March 31. All users who register to Club Nintendo before registration closes will be eligible to receive Flipnote Studio 3D.

Essentially what this means is that Club Nintendo is going away and so are your coins, the “currency” for Club Nintendo. To help you spend the coins you have earned Nintendo will be releasing new rewards and downloadable games before Club Nintendo completely goes away. There are no details on what this new loyalty program from Nintendo will entail though. Hopefully we will find out more details sooner rather than later. It seems like E3 would probably be a good place to announce it, however, I personally would like to see something sooner.

What do you think about Club Nintendo being discontinued? What do you want to see in Nintendo’s new loyalty program? Tell us what you think below.