Activision Teams Up With Red Bull For A Special Mission in Destiny and More

Written by Brandon Hofer on June 25, 2015

News: You will be able to gain access to a special mission in Destiny by drinking Red Bull this summer and collecting codes.

Activision has revealed that they have teamed up with Red Bull for a special Destiny promotion. They have entered into a partnership that will bring a new quest to Destiny via custom-designed Red Bull Energy Drink cans, making this the first time a video game, or any third-party brand, has ever appeared on the Red Bull can.

Access to the quest will be available on specially-marked cans of Red Bull and leverage themes of speed, tenacity and strategy inspired by the energy drink, through www.RedBullQuest.com. Each Red Bull can will also include bonus XP to help players prepare for this epic quest. Players can start using the bonus XP throughout the summer, with the in-game quest kicking off following the launch of The Taken King, the latest addition to the Destiny universe scheduled for release on September 15, 2015.

"This partnership brings two brands synonymous with adventure together to offer Destiny players a unique opportunity to further advance their Guardians in the Destiny universe," said Tim Ellis, Executive Vice President and Chief Marketing Officer for Activision. "Whether a player is new to Destiny or with us since launch, the special quest promotion will help give them the 'wings' and experience boost to take on The Taken King."

The partnership further extends the relationship between the two brands that began with the launch of Destiny in 2014, which included a Red Bull Media House web series; integration into Destiny's Planet View experience; midnight launch events; and college campus programs featuring Destiny.

The limited edition Destiny can will also feature Red Bull athlete, member of professional eSports organization OpTic Gaming, and Destiny super-fan Michael "Flamesword" Chaves. Chaves will offer his expertise and experience as an eSports athlete and coach to help guide players through the quest. His inclusion on the cans will also mark the first time an eSports athlete appears on a limited edition Red Bull Energy Drink can.

"I'm really excited to be a part of this partnership," said Michael "Flamesword" Chaves, Red Bull eSport athlete. "I love that Red Bull and Destiny have a shared sense of adventure, camaraderie, and pushing boundaries that both brands embody. As a former Coach of OpTic Gaming and Team Captain of my current squad, I'm always looking to help others be at their best. I am very much looking forward to coaching the Destiny community through the quest and help everyone Become Legend!"

The first Destiny-branded cans will be available exclusively across 7-Eleven stores in July with a full retail roll-out in August. Closer to the launch of The Taken King, special Destiny-branded 4-packs of Red Bull will be available exclusively at Walmart that contain a Mega XP Accelerator, giving Destiny players an even greater advantage leading up to the launch.

If you are someone who doesn’t like Red Bull or doesn’t have access to anywhere that sells it then you will still be able to get this new quest, eventually. It appears that Red Bull has a 3 ½ month timed exclusive here so you will be able to access this new quest on January 1 if you choose to ignore the Red Bull promotion.

”Destiny"