Nintendo Switch Events Will Pop Up In Unexpected Places Leading Up To Launch

Written by Brandon Hofer on February 21, 2017

News: Nintendo has revealed some events that will be taking place in some rather unusual locations leading up to the console’s launch.

Nintendo has revealed that they are going to be taking the Switch to unexpected places throughout the United States to try and promote the upcoming console. Imagine driving in the middle of the desert and seeing a couch, TV and video game system in the middle of nowhere, or skiing down the side of a mountain and seeing another one of these surprising setups sitting there in the snow, ready for a round of gaming. It drives home the message of Nintendo Switch, where you can play it anywhere at anytime. Nintendo Switch is a home gaming system with the portability of a handheld. The system lets you take home video game experiences anywhere you go, offering you the freedom to play where, when and how you like.

To showcase this unprecedented new style of console gaming on the go, Nintendo is showcasing the versatility of Nintendo Switch across the country with highly visual, interactive living room-inspired spaces in places you would never expect, bringing surprises to every stop. The first Nintendo Switch experience will pop up in the desert at Blue Cloud Movie Ranch on Feb. 23. Invited guests will get the chance to enter the interactive space and experience different Nintendo Switch games, as well as delight in the novelty of playing these games in a completely unexpected locale.

To make the first stop even better, John Cena will be the special guest at this location. As a WWE Superstar and Nintendo fan, Cena is the perfect person to kick off this unique tour. Known for his charisma and family-friendly appeal, John Cena will showcase the face-to-face off-TV functionality of 1-2-Switch, a Nintendo Switch launch game that features activities like milking a cow and participating in a Wild West duel. Cena will play the game with invited fans and YouTube influencers, highlighting how fun it is to play 1-2-Switch using the new Joy-Con controllers.

”Nintendo

The second Nintendo Switch experience will pop up in Aspen, Colorado, on Feb. 27 at the popular Snowmass ski resort. Again, the unexpected location highlights that Nintendo Switch games can be played anywhere – even somewhere as remote as the side of a snowy mountain.

The final stop on the Nintendo Switch journey will be in Madison Square Park in New York on launch day, March 3. Surrounded by excited fans and curious onlookers, the event will kick off a new era in Nintendo gaming. Two famous (and super) brothers named Mario and Luigi will also attend the final event to celebrate launch day.

“The upcoming launch of the unique Nintendo Switch console calls for a unique series of celebrations,” said Doug Bowser, Nintendo of America’s Senior Vice President of Sales and Marketing. “These unexpected locations perfectly highlight the features of the new system, as well as provide one-of-a-kind surprise-and-delight moments that Nintendo does best.”

Each of these Nintendo Switch experiences will be an absolute spectacle, featuring visuals that remind people of home gaming, but set in wildly unexpected places. Seeing these familiar settings set against backdrops like the open desert, snowy mountains and bustling city will drive home how Nintendo Switch transforms any space into a place to play.

The specific times and locations for each event are as follows:

The Desert - Invite Only

February 23, 8:30 a.m. - 4 p.m. PT

Blue Cloud Movie Ranch

20019 Blue Cloud Rd.

Santa Clarita, CA 91390

Aspen - Open to the public

February 27, 8:30 a.m. - 4:30 p.m. MT

Snowmass Village

45 Village Square

Snowmass Village, CO 81615

New York - Open to the public

March 3, 9:00 a.m. - 5:00 p.m. ET

Flatiron Plaza

Broadway between 23rd and 24th St.

New York, NY 10010

Do you plan on attending any of these events? Do you plan on picking up the Nintendo Switch when it launches next week? Tell us what you think in the comments section below.