Activision Partners With Rockstar and Pop Tarts for Destiny 2

Written by Brandon Hofer on August 07, 2017

News: Get limited edition Rockstar cans and specially marked boxes of Pop Tarts that will get you in-game gear for Destiny 2.

Activision has revealed some new partnerships for Destiny 2. These new partnerships include Rockstar Energy Drink as well as Pop Tarts toaster pastries. Partnering brands will feature their own custom-tailored offers to celebrate the Sept. 6 launch of Destiny 2 on PlayStation 4, and Xbox One, the sequel to the biggest new console video game franchise launch of all-time. For the first time, Destiny 2 will also be available for PC on October 24 via Battle.net, Blizzard Entertainment's online gaming service.

Destiny 2’s international collaboration with Rockstar Energy Drink includes limited edition ‘Destiny 2 themed’ cans in different flavors available in the U.S. and Canada, U.K. and Germany. The U.S. flavors are Original, Punched, and Zero Carb. Canada flavors include: Original, Punched and Burner. The U.K. flavors include: Original, Punched Guava, and XDurance. The Germany program features flavors: Original and Sugar Free. Destiny 2 themed cans will begin entering stores for purchase in August and availability will vary per retailer. The partnership offers consumers in-game gear with the purchase of a Destiny 2 Rockstar cans and the chance to also win daily, weekly and grand prizes including Destiny 2-themed motorcycles. Fans can visit Destiny2.RockstarEnergy.com for more info and redeem rewards beginning Sept. 1.

The U.S. partnership with Pop-Tarts will fuel players’ Destiny 2 gaming experience by offering XP Boost, free with purchase of specially-marked packages of Pop-Tarts. In addition to this limited time offer, Pop-Tarts will feature custom-designed, collectable packs highlighting each Guardian Subclass. Look for these special packs of 8-count and 12-count varieties to hit grocery store shelves in September. Participants can visit KFR.com/D2XP for more info and redeem rewards beginning Sept. 1.

“In collaboration with Rockstar Energy Drink and Pop-Tarts, we chose strategic, renowned lifestyle partners in major markets to bring the Destiny 2 universe to life,” said Byron Beede, Sr. Vice President of Product Management. “We’re bringing these partners together to complement the overwhelming excitement of Destiny 2’s launch with benefits that reward players both inside and outside of the universe.”

Destiny 2 is the sequel to the internationally acclaimed Destiny, a first-person action game that takes the player on an epic journey to defend humanity from annihilation. In the story of Destiny 2, the last safe city on Earth has fallen and lay in ruins, occupied by a powerful new enemy, Dominus Ghaul, and his elite army, the Red Legion. Every player creates their own character called a ‘Guardian,’ humanity’s chosen protectors. As a Guardian in Destiny 2, players must master new abilities and weapons to reunite the city’s forces, stand together and fight back to reclaim their home. Destiny 2 will offer a fresh start to all players with no previous knowledge or background needed.

Will you be picking up Destiny 2 when it launches in September? Will you be picking up any Rockstar or Pop Tarts? Tell us what you think below.

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