Gaming Target - News: GBA Video to screen entertainment 4Kids

Written by Jonathan Nicklas on March 15, 2004

GBA Video to screen entertainment 4Kids: Majesco and 4Kids Entertainment make a deal so you can watch Sonic X, TMNT and Yu-Gi-Oh! on the go.

Majesco Sales announced a three-year agreement with 4Kids Entertainment to publish a total of 12 episodes of 4Kids' high-profile cartoon programs as part of its new Game Boy Advance Video product line. The resulting new products will allow the 20 million Game Boy Advance and GBA SP owners to view cartoons produced by 4Kids on their portable handheld system.

Under terms of the agreement, Majesco secured the right to publish a total of 12 episodes of select 4Kids Entertainment properties in the United States and Canada. It is expected that episodes of Yu-Gi-Oh!, Teenage Mutant Ninja Turtle and Sonic X will be released as part of the Game Boy Advance Video product line. Additional terms of the deal call for the promotion of the titles on 4Kids Entertainment's FOX BOX programming block and FOX BOX Web site.

"The ability to watch popular videos on the go compliments the Game Boy system's portable applications," said Jesse Sutton, Chief Executive Officer, Majesco Sales Inc. "With their excellent content and youth marketing expertise, we believe 4Kids Entertainment to be a valuable partner in launching our new lineup of Game Boy Advance Video products."

"We are pleased to be working with Majesco to bring 4Kids' produced content to the installed base of more than 20 million Game Boy Advance and Game Boy Advance SP units," said Alfred R. Kahn, Chairman and Chief Executive Officer of 4Kids Entertainment. "Now, fans of Yu-Gi-Oh!, Teenage Mutant Ninja Turtles and Sonic X and can easily take their favorite shows anywhere they can take their Game Boy Advance systems."

Majesco's new Game Boy Advance Video line-up is scheduled to debut this year. To register to receive product updates and additional information about new releases, please visit www.gba-video.com.