Peter Moore to join EA Sports @ Gaming Target

Written by John Scalzo on July 17, 2007

News: Someone's going to need a new tattoo.

The Xbox's brash spokesman, Peter Moore, the corporate vice president of Microsoft's Interactive Entertainment Business in the Entertainment and Devices Division has announced he will be leaving the Redmond, WA and take a job at EA. Moore will become the president of the EA Sports and his appointment will begin in August.

According to Moore, the decision to leave Microsoft came about because he wanted to move his family back to California.

"The people at EA Sports have created one of the strongest brands in the entertainment industry and John Riccitiello is building an organization which will extend the company's leadership to new platforms and new audiences all over the world," said Peter Moore. "I couldn't be more excited about joining EA and moving my family back to the San Francisco Bay Area."

Naturally, Microsoft is sad to see the man with the tattoos go:

"Peter has contributed enormously to the games business since joining Microsoft in 2003 and we are sad to see him go," said Robbie Bach, president of Entertainment and Devices Division at Microsoft. "Since that time, he presided over the global launch of the Xbox 360, spearheaded a revitalized and rebranded Games for Windows business, and helped steer the console's ascent."

Moore's position will, ironically, be filled by a former EA employee, Don Mattrick. Mattrick left EA in February 2006 and has been working with Microsoft in a consulting role since February of this year.

"Over the past two decades, and the past few months in particular, I've worked closely with many of Microsoft's top leaders and I've always been impressed by their talent, passion and commitment," said Mattrick. "I'm thrilled to join an already strong team that's delivering truly amazing gaming experiences to customers around the world. I've never been more excited about the future of the industry, and firmly believe Microsoft will lead the next great innovations in gaming."

We wish Moore and Mattrick the best of luck in their new endeavors, but we sincerely hope Moore's new position at EA doesn't prevent moments like this:

Penny Arcade's take on a Peter Moore interview.