Final Fantasy XIV Online and Puma Team Up In A Unique Collaboration

Written by Brandon Hofer on March 08, 2023

News: This collaboration has yielded some interesting new products that consist of footwear, apparel, and accessories, alongside the release of a new patch.

Square Enix has announced that they are collaborating with Puma on a Final Fantasy XIV collection that will be celebrating the game’s upcoming 10th anniversary. This new product will go on sale in select markets and online at Puma.com beginning next week on March 15th and in North America on March 25, 2023.

Additionally, Patch 6.35 launched this week for Square Enix’s popular MMORPG. This new patch brings the next stage in the Manderville weapon enhancement quest series, along with the latest Deep Dungeon: Eureka Orthos. This is set to offer players the opportunity to explore an ever-changing laboratory in pursuit of both rewards and challenges.

Final Fantasy XIV Online and apparel brand Puma have also teamed up to create a special collection that celebrates Final Fantasy XIV Online’s 10th anniversary and embodies the beloved game’s theme of the duality between light and dark. The new aesthetic collection consists of footwear, apparel, and accessories, which combine iconic Puma DNA, contrasting color palettes, and iconic graphics and characters from the visually immersive game. The collection will be available from March 15, 2023 in-store and online at puma.com in select markets, and from March 25, 2023 in North America.

In anticipation of the collaboration's release, a new CG teaser campaign kicks off today, showcasing sneak peaks of the coming collection. Check out the first teaser video, which features the FINAL FANTASY XIV Online brand breaking into the PUMA world.

As far as the details for Patch 6.35 are concerned, they are below:

New Tribal Quests: Loporrits – With the moon no longer needed for interstellar evacuation, myriad tiny voices cry out for new purpose. Fortunately for the erstwhile starship crew, their own Dreamingway has no little experience in fretting over such matters, and is determined to help each and every Loporrit find their way.

New Deep Dungeon: Eureka Orthos – An ever-changing dungeon whose architecture is never quite the same each time players enter to explore its depths. All players will begin at level 81, and only by fighting the enemies within will they be able to gain the strength and experience needed to explore its secrets.

Somehow Further Hildibrand Adventures – After enduring a series of surreal misadventures on the moon, Inspector Hildibrand has made it back to the star's surface. He and his eclectic crew launch themselves directly into the search for Master PuPu's missing companion—an endeavor which attracts the attention of old acquaintances both affable and aggravating.

Weapon Enhancement Quests – Manderville Weapons – Lord Godbert has been diligently deciphering his ancestor's manual in a bid to recreate the magnificent Manderville weaponry. Though stymied by cryptic code for quite some time, the key to advancing the augmentation process is finally in his well-manicured hands.

Tool Enhancement Quests – Splendorous Tools - Emerging from a hermit-like existence at the bottom of the Tempest, a legendary craftsman makes his triumphant return home. The Crystalline Mean provides the stage for a new saga of splendid tools and ardent artisans.

Players can also currently enjoy this year’s Little Ladies Day in-game event until Wednesday, March 15, offering limited time quests and rewards: the Little Ladies’ Dance emote, the Lovely Little Ladies' Day Advertisement housing item and the Decisions Orchestrion Roll. For more information, you can visit the official site.

With more than 27 million total registered players, there has never been a better time for newcomers to begin their adventures in the Final Fantasy XIV Online saga. The expanded Free Trial now includes all content from A Realm Reborn and the Heavensward expansion (and updates through Patch 3.56), as well as an additional playable race (Au Ra), and three additional playable jobs (Dark Knight, Astrologian, and Machinist). Free Trial players can enjoy hundreds of hours of award-winning gameplay and story experiences equivalent to two full Final Fantasy titles, without limit on playtime.

New players looking to get up to speed can dive into the Final Fantasy XIV Online Starter Guide Series, a seven-part online video series which provides novice players with tips and tricks to get the most out of their adventure. The YouTube video series follows the journey of new player Kaz and his mentor Mayra, who guides him through his first steps in Eorzea. You can watch the videos here.

What do you think of this collaboration between Square Enix and Puma? What are you most excited about with this new patch? Tell us in the comment section below.