News: If you slash the price of something, people will be more likely to buy it...not exactly complex Keynesian economic theory.
According to Nintendo, the recent Game Cube price drop from $149.99 to $99.99 has resulted in a quadrupling of sales.
"Clearly, this move is what game players desired, and also what our retail partners wanted," said George Harrison, senior vice president of marketing and corporate communications at Nintendo of America. "We're already receiving requests for additional shipments of Nintendo GameCube systems between now and the holidays."
"The price cut is working great," said Dan DeMatteo, president of GameStop, one of the nation's largest gaming retailers. "Our sales of Nintendo GameCube have increased more than fourfold. We are currently increasing our shipment requests for the system throughout the holidays."
Such a bump in sales could surely have been predicted -- however, it'll be interesting to see if these numbers can be sustained, particularly with the holiday season coming on.
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