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News
 Written by John Scalzo  on October 16, 2006

News: The PS3 advertising onslaught begins... or does it?



Sony's has fired the first sixty seconds of console commerce onto the now-Googlefied YouTube with a commercial entitled "The Wait".

With a dose of melodic music and a group of kids stomping up stairs to the roof of their apartment building, the commerical instantly pings the weird meter. Just wait until they're enveloped by a sinister black cloud in the shape of a 3.

And if you need to see it yourself, then behold:



There are no words to describe. Except maybe these words from GT writer Adam Woolcott: "At least this time it's not about the PS9."

So true Mr. Woolcott, so true...



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