THQ pins UFC license @ Gaming Target

Written by John Scalzo on January 16, 2007

News: Become 'The Ultimate Fighter' in games again.

THQ has announced they have obtained the rights to the Ultimate Fighting Championship (UFC) license. The deal is good through the year 2011 and is good for games on all current generation consoles, next generation consoles, handhelds and the PC.

"Ultimate Fighting Championship and THQ represent the perfect marriage of rich content and proven development capabilities," said Kelly Flock, executive vice president of worldwide publishing, THQ. "The UFC brand has seen tremendous growth in recent years with wild popularity among the core gaming demographic. This relationship serves as an extraordinary addition to THQ's world-class license portfolio as we continue to expand our competitive sports offering."

"Interactive is a critical opportunity for us to expand the Ultimate Fighting Championship brand," said Dana White, UFC president. "Our goal for the UFC games is to give our growing, global fan base the opportunity to experience the most exciting live sporting event in the world -- the UFC. THQ's unparalleled development and pedigree in the fighting/action-sports genre, in addition to their leading position as a global publisher, makes them our best partner to deliver on this objective."

We'll have more on future UFC games soon.